My videos take a texture first, narrative focused approach. The story is the first part to creating an engaging marketing piece but the physical reaction that one has to a story is what gives them the ability to relate.

​

I believe there is a line between informative and creative storyline based advertisements. My work creates compelling marketing pieces that demonstrate function without taking away from the given narrative and story of the product/service itself. 

​

I believe that spending more time outdoors enhances artistry, nature stimulates creativity in ways that indoor environments simply cannot.  Digital video isn’t just about creating—it’s about experiencing, feeling, and translating the world into something meaningful. And the world outside is a much bigger canvas.

​

"Visual storytelling utilizes both language and art to pass on the essence of who we are."